Cookie Policy
Last updated: May 2026
What cookies are
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences between visits. NFE uses a minimal set of cookies and gives you control over each category.
Cookies we use
Essential (always on)
Your cookie consent preference is stored in your browser's local storage so we remember what you chose without asking every visit. This does not track you across sites and is never sent to our servers.
Analytics (consent required)
If you accept analytics cookies, we activate Google Analytics 4 to understand how visitors navigate the site — which pages are visited, how long people stay, and what devices they use. This data is aggregated and anonymised. We do not use it for advertising or share it with third parties beyond Google Analytics.
If you decline analytics cookies, no tracking scripts are loaded.
Referral context (consent required)
If you accept, we keep a single record in your browser's session storage, under the key nfe.attribution.v1, noting how you reached us: the referring site, the page you arrived on, and any campaign parameters in the link you followed. It helps us understand which conversations bring people to NFE. It holds nothing about you, and it is discarded when you close the tab.
We keep it only from the moment you accept. Before you decide, and if you decline, nothing is recorded and nothing is sent with a Founder Access or Concierge enquiry. If you later withdraw consent, anything already held is deleted. We would rather lose the record than keep one you did not agree to.
Managing your preferences
You can change your cookie preferences at any time by clearing your browser's local storage or using your browser's built-in privacy settings. Most browsers allow you to refuse or delete cookies through their settings menu.
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.
No advertising cookies
NFE does not use advertising networks, retargeting pixels, or third-party tracking for commercial purposes. The only external script we load with your consent is Google Analytics.
For broader privacy information, see our Privacy Policy. Questions? Write to vanessa@nfebeauty.com.
— with gratitude, Vanessa